Last week I received a dozen or so fundraising emails and texts, several from newly elected officials. I'd hoped these emails would reflect a change in communications strategy from the tired old drumbeat, but that was not the case. What I got was worse than the same-old same-old: consultant-driven emails without the slightest evidence of donor awareness. Here are two examples:
Are you still with us? We need your gift before midnight in order to make our fourth quarter goal!
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