In an article in "Politics magazine" Marty Ryall, campaign manager for Elizabeth Dole's ill-faithed US Senate campaign, explains why they ran the now infamous "godless" ad.
In short, he claims the ad didn't backfire and made Dole lose the Senatorial race, because they were already losing by then. Dole's campaign manager basically says it was just a last desperate gasp of the Republican's campaign to keep Kay Hagan at bay. Dole's campaign manager also talks about his employer being a "carpetbagger".
The main culprit, according to Mr. Ryall, in the Dole campaign losing: Barack Obama.
The hundreds of thousands of new voters the Obama campaign registered completely changed the political landscape.
What do you think? Was the "godless" ad decisive in handing Dole defeat, or was it just a footnote in the campaign for US senate?