Western NC Democrats' Branding

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This is my first post, but I'm an avid reader. A lot of us have been working hard on this branding initiative in Western NC. If you live west of I-77, you might have seen these signs. Blue NC's own Drama Queen has been instrumental in this project, which was established by the NC Democratic Party's Western Task force.

Here's a cross-posting from The Political Junkies:

Western North Carolina Democrats are taking the first steps to build the Democratic Party “brand.” Using the “Burma Shave” advertising technique from the first half of the 20th century, mountain Democrats are erecting groups of signs touting Democratic Party messages.

The first signs have gone up in Watauga County focusing on energy prices. The message:

The high price of gas
Greatly impacts us
But Big Oil's politicos
Still avoid taxes
WNC Democrats
Emphasize energy independence

...WNC Democrats are starting to build a “brand,” what does the Democratic Party stand for.

Read the full post.

Comments

Saw them over the weekend

As I was traveling Route 421 back from Boone to the Capital City. I couldn't believe me eyes. I told my girlfriend later that for the first time in years I actually feel optimistic about the country's and state's political future. I felt great.

These are a excellent tool and highly effective in the branding of NC Dems. It got my attention and I think it will alot of those in the western part of the state. Good job guys!

Be just, and fear not.

Our children need to know that some people fought back, when others collaborated.

Dems showing backbone

This is what we need! Get the message out where everyone can see! Who do I contact about this, I'd like to bring this idea to our next Moore County Dem Party meeting.

Hooray, mack!

Thanks for sharing! This is great stuff. I want some of these in Johnston County. :)

"They took all the trees and put them in a tree museum Then they charged the people a dollar 'n a half just to see 'em. Don't it always seem to go that you don't know what you've got till it's gone? They paved paradise and put up a parking lot."

How about nationwide.

Let's make this part of the 50-state strategy.

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.
-me

This Is A Great Project! Way ta go DQ!......

This is a GREAT idea!!! I need to get with DQ and get some of those made up to use on Hwy 74 /143 ,The Applichain Coordoor that runs from Waynesville thru Murphy to the Tennessee line. Keep up the great work!

Great stuff

Yes, take this nationwide. I'm going to work on this in Montana. Thanks, guys.

Time to rein in the right and rotate the crop

Time to rein in the right and rotate the crop

Kinda leaves me flat

The message is vague--makes it sound like the Dems favor higher taxes--and I hate to see yet more garbage by the side of the road, which I fear is how a lot of these signs will end up.

And much as I understand the necessity of "branding," I still find it a repugnant concept, just a fancy form of deception.  In this particular instance, it seems like a hollow brand anyway, given Democratic control of the General Assembly, and given the scores of sustainable energy bills still sitting in committee, most since the spring of 2005. S2051 was ratified, and S1591 was ratified and signed into law, but that's about it.

I get it, I guess. I'm glad people are "doing something," as the old adage goes, but I just wonder if there aren't more effective ways to spend the money.

 

Problems are good

Point out problems with these signs. Please. When I first heard of this idea I was not sure if it would work, but loved it when I actually saw it. However, as with all ideas it can usually be made better. From what I know of the money side I think it is a great use of money, so long as we continue to tweak the actual details of how it is done.

Lyndon Helton for NC Senate

"Keep the Faith"

Blue South!

Whoa! That is a GREAT website for a local candidate. Well done!

I love the "burma shave" signs idea, too. I think it could be a good transplant idea for other red areas of our state, like here in Johnston County. When a goodly portion of your population listens to WPTF on the radio (rightwing talk) and watches FOX news on the teevee, you've got to find some way to reach them, give them a positive idea association with Democrats, and raise question marks in their minds.

"They took all the trees and put them in a tree museum Then they charged the people a dollar 'n a half just to see 'em. Don't it always seem to go that you don't know what you've got till it's gone? They paved paradise and put up a parking lot."

Its something

You are right to critize the NC GA and the Democratic control of it when it comes to taxes and the lack of enviromental movements. However I believe that is on the smaller end of the branding idea than it is to get a national sense of the Party out there.

And everyone's got a brand. My barcode says Boars Head.

... :)

Be just, and fear not.

Our children need to know that some people fought back, when others collaborated.

True enough

And you are correct to point that out (that other things are happening in western NC).

I recall one story about Watauga County, I think--might be apocryphal, might not. Seems one of their canvassing teams was working a trailer park and found that the folks who lived there had a problem with their water. They couldn't get anyone in the county gov. to pay attention to them, so some of the canvassing team took the problem on and solved it. In the process, they won over a lot of new Democrats.

That's the "brand" that gets my heart and soul, and not just my sweat and my money: citizen-empowered-democracy!

I'd like to make a suggestion to the NCDP for the next session of the General Assembly. Open up a conduit through the House and Senate Caucus directors (or something like that) by which ordinary citizens can register their opinion on the issues of concern to them. I understand that most in the GA are concerned solely with constituent-based communication (and I'm OK with that up to a point), and I realize that a system like this would open things up to opinion that might not be "representative" (i.e., just that of "those danged activists"). However, I still think it would be a useful service.

We're currently setting up a real-time (as best as can be done) way to communicate with elected officials in my precinct using web forms, polls, phone calls, and a fax machine.  Good party organizations should provide a service to their constituents, so that's what we are trying to do.  We'll see how it works out.

(This is a polite suggestion, btw. I think good things are happening at the NCDP, and I'm looking forward to the full-flowering of the Citizen-Empowered-Democracy™ "brand.")

Just a thought

If you made the last sign more generic...the signs could be recycled anywhere in the state or nation. Move em around. I'd be delighted to have a set sent to me...and happy to ship them on after use...cover the State. Whaddaya think?

Stan Bozarth