Unprecedented Ad Buy From DCCC Targets Robin Hayes on Independence Day

Holy cow! With about 500 days before the election the DCCC is taking serious aim at Robin Hayes and 13 other incumbent Republicans.

Do you remember last year when Hayes hefted himself up in the back of a pickup and threw candy at little kids during parades in the district?

I know what he's going to be doing this Independence Day. He'll be listening to commercials outline just how little he and his fellow Republicans have done for those service this nation in the different arms of the military.

Here's the press release:

Congressman Chris Van Hollen, Chairman of the Democratic Congressional Campaign Committee (DCCC) , announced today that the DCCC is launching an Independence Day ad and grassroots campaign targeting Representative Robin Hayes. The ads begin airing on Monday during drive time and will run for five days in 14 targeted Republican districts.

"Next week, Republicans are going home to talk up their support for our nation's troops and veterans. But, their constituents deserve to know that the Republican record on veterans is all talk and no action," said Chairman Chris Van Hollen. "America's troops and veterans deserve more than patriotic speeches this Independence Day."

Beginning on Monday, the DCCC will:

Run strategic radio ads and targeted telephone calls in 14 Republican districts, including North Carolina's Eighth District;

Begin a grassroots initiative which includes targeted e-mails to 2 million voters and more than 50,000 telephone calls;

Release targeted web videos highlight individual Republicans' shameful record on veterans' issues; and,

Launch a new Veterans Action Center at www.dccc.org/vets.

The audio recording of the ads is available on the DCCC website, www.dccc.org/vets. The text of the ad follows:

DCCC Ad on Congressman Robin Hayes (NC-08)

"Veterans" – 60 Second Radio

Our fathers and mothers. Our sons and daughters.

The men and women of the U.S. military.

Putting their lives on the line every day to defend our freedoms. It's why we must provide military families with the care they deserve … when they come home.

So who would oppose full benefits for all of our nation's disabled veterans? Who would oppose a combat bonus for our troops serving in Iraq and Afghanistan?

Congressman Robin Hayes.

Congressman Hayes voted against a fifteen hundred dollar bonus for troops in Iraq and Afghanistan. And Hayes voted against giving all veterans their full disability and retirement benefits.

Call Congressman Hayes at (202) 225-3715. Tell him he owes our soldiers and veterans more than patriotic speeches this Fourth of July.

Announcer: Paid for by the Democratic Congressional Campaign Committee, www.dccc.org. Not authorized by any candidate or candidate's committee. The Democratic Congressional Campaign Committee is responsible for the content of this advertising.

This is developing, so stay tuned for a little more input.

Comments

Niiiiiiice



Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

We the People.

They need an extended version of this online, like the We The People Edwards ad, where they expand on this list:

Congressman Hayes voted against a fifteen hundred dollar bonus for troops in Iraq and Afghanistan. And Hayes voted against giving all veterans their full disability and retirement benefits.

How about amendments calling for all soldiers to be fully equipped before being shipped over, or at least with body armor, etc.

One man with courage makes a majority.
- Andrew Jackson

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.
-me

Absolutely

I think this ad will give us an opening to discuss how other Republicans voted. These ads open eyes and make folks go hmmmm. Then we point out the other Republicans voting with Flipper and against our service men and women.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

Okay Haynes! Put down the candy and the child go?

Do you remember last year when Hayes hefted himself up in the back of a pickup and threw candy at little kids during parades in the district?* B

Yep! And about 200 parnets on the front row of the parade suddenly made their children get behind them while they call the cops about a dirty ole man who was tossing candy at their children.

Now THAT is a patriotic Ad that I can get into!

Tell the people the truth about their supposedly "Troops first" Republican representative and let them sort out who really supports our fighting men and women. I'm totally lovin' it.

John Edwards to Republicans: I'm in ur base, takin' ur votez!

North Carolina. Turning the South Blue!

That's some good stuff

Any chance the DSCC can get in on this? I know someone else - cough - Liddy - cough - who could use this kind of exposure.

Bike race

I think Flipper and Larry should have a bike race and winner takes all.

Lovex7

You are so mean :)

I like it. I like it.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

Sorry, Flipper

Not!!

Lovex7

Eh

Same problem we had last year - wasting money on a man with high negatives and high name recognition. Why not talk about Larry's POSITIVE vision for America, and introduce him to the 66% of likely voters that don't know him?

1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.

I always wanted to be the avenging cowboy hero—that lone voice in the wilderness, fighting corruption and evil wherever I found it, and standing for freedom, truth and justice. - Bill Hicks

This is a great ad at the right time - Independence Day

His negatives are high, but it doesn't hurt to send them even higher and wipe out as many positives as possible. This far out name recognition help won't stick for Larry unless a highly visible campaign is relentless. With 86% name recognition, more people are more likely to feel even more negatively about Robin Hayes.....and that will stick.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

What?

Last time Larry got slammed for running a negative campaign, which he didn't do. Now Hayes can repeat that forever.

And you just negated your own point.

1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.

I always wanted to be the avenging cowboy hero—that lone voice in the wilderness, fighting corruption and evil wherever I found it, and standing for freedom, truth and justice. - Bill Hicks

re: larry running a negative campaign

You must have missed this part:

Announcer: Paid for by the Democratic Congressional Campaign Committee, www.dccc.org. Not authorized by any candidate or candidate's committee. The Democratic Congressional Campaign Committee is responsible for the content of this advertising.

Left on 49

Cabarrus Democrats

That didn't matter last time

when it was MoveOn ...

1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.

I always wanted to be the avenging cowboy hero—that lone voice in the wilderness, fighting corruption and evil wherever I found it, and standing for freedom, truth and justice. - Bill Hicks

didn't have anything to do with MoveOn.

If you looked closely at the Hayes TV ads last year where they accused Larry of running a negative campaign they quoted exactly one right wing NC newspaper. That newspaper said the Kissell campaign was running a negative campaign because of a press release they had sent out after Dubya's visit to Fort Bragg. The Kissell campaign said it was weird that Hayes didnt want to talk to Bush during that visit, the paper said they did talk, but behind the scenes.
The whole negative campaign accusation in the Hayes ads didn't have anything to do with MoveOn, their ads didn't start running until the last 2 weeks of the campaign.

Left on 49

Cabarrus Democrats

Yup....you are exactly right

I love your little wee me btw. Great Kissell for Congress tee shirt.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

I know, I sorta worked on the campaign full time that last month

But the MoveOn ad (and the radio ad) are what made that believeable, since nobody saw that story.

1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.

I always wanted to be the avenging cowboy hero—that lone voice in the wilderness, fighting corruption and evil wherever I found it, and standing for freedom, truth and justice. - Bill Hicks

No I didn't negate my own point

Here...let me lay it out for you.

Larry has 34% name recognition. If DCCC runs pro Larry ads this far out and those aren't backed up with consistent name building mailers/television/radio spots, any blip in name recognition for Larry will be lost. That 66% who don't know Larry's name will forget it again before the next ad buy.

On the other hand, 86% of the people know Robin Hayes' name and let's say somewhere around half of those folks think bad thoughts about him. By piling on the negatives, the half that already think Hayes is a stinker will be completely certain of it and those who know his name and aren't quite sure about him will begin to doubt any good thoughts they had.

Emotion is far more powerful than fact/reason/logic. This type of ad creates an emotional response - negative toward Hayes - and that takes less repetition to have an impact and to be remembered by the audience. Remembering a candidate's name(a fact) takes more repetition ( hence more money), so an ad geared toward increasing name recognition this early in the game is wasted money. An ad meant to create an emotional response is far more effective this far out. It will be remembered by more people (those who already know Flipper's name) for a longer time.

Also, this ad is being used against 14 Republicans. Same ad, different names, different markets. They do positives for candidates, they have to be more personalized - geared toward the markets/candidates. That costs a heckuva lot more money. D-trip will get more mileage out of this ad buy.



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Vote Democratic! The ass you save may be your own.

Your emotion is not more powerful than my logic :-P

Negative adverts, aside from their effect of driving down turnout at election time, reach the point of diminishing returns when it comes to positives and negatives as a function of name ID. You're not going to erode the Republican/Jessecrat base for Hayes that is partisan and unmoveable.

As for helping the Kissell brand, an advertising exec would disagree with what you just said. For chunks of the past 10 years, I've been collecting checks from and talking with advertising people about the ads they put in my family's three magazines. You want to do everything in your power to reach the magic number of impressions (ad gurus say it's 700, but it probably varies from person to person) to change behavior ... and it's hard to take a product off the shelves and get people to buy it again two years later (the mysterious McRib being an exception). If you wait a year, and you don't have a congressional office that gets you free mailers and constant mentions in the press and time on C-SPAN and all of the other perks being the Congressman gets you, you lose some name ID. People forget you. Being absent a year is not a good strategy.

Also notice how I didn't outline the best way to build name ID for Larry. I'm not talking about buying air time. For example, two positive billboards on 24 or 73 could go a long way, raising his name ID and his positives in a part of the district where he didn't do well last year.

1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.

I always wanted to be the avenging cowboy hero—that lone voice in the wilderness, fighting corruption and evil wherever I found it, and standing for freedom, truth and justice. - Bill Hicks

Negative ads...this far out

will not drive down turnout for 2008.

As for helping the Kissell brand, an advertising exec would laugh at what you just said. For chunks of the past 10 years, I've been collecting checks from and talking with advertising people about the ads they put in my family's three magazines. You want to do everything in your power to reach the magic number of impressions (ad gurus say it's 700, but it probably varies from person to person) to change behavior ...

Now, as far as your statement that an ad exec would laugh at me....hmmmm....doubt it, but if you think you can pump yourself up by trying to humiliate me I can tell you, Sam...it's a freaking hard fall from the high horse you've climbed up on. [I noticed you already edited your comment....good thing I copy and pasted before you did so.]

PS...I also studied political science in college and did loads of research. I have 20 odd years of life experience to add to that. I'm not stupid and your know-it-all, condescending tone has gotten on my last nerve today.



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Vote Democratic! The ass you save may be your own.

I said that negative ads drive down turnout

at election time. When it's not election time, they don't have an effect on turnout.

I wouldn't have such a confident tone if the same thing didn't happen last year.

1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.

I always wanted to be the avenging cowboy hero—that lone voice in the wilderness, fighting corruption and evil wherever I found it, and standing for freedom, truth and justice. - Bill Hicks

McRib..

nothing mysterious about it...just a patty of pressed together pig snouts, tails, nipples and rectums with a sticky sauce over it to camouflage the real taste.
Kachinggg!

Left on 49

Cabarrus Democrats

Laughing so hard I'm crying

.....and I really needed the laugh.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

Well, now you have

Your life is complete.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

Sam...

I just thought I'd link to the definition of a contrarian in this thread.

I wish I'd thought of that

I did that silly Dem thing of trying to reason with him.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

You don't even want to start this

Just because I'm contrary to your opinion the last three threads where we've both had strong opinions doesn't make me a contrarian. Just because I think that fellow democrats like Jerry Meek and Rick Glazier deserve to be treated fairly and honestly in a forum that many people read doesn't make me a contrarian. To disagree with a mistake that stinks as bad as it did 8 months ago does not make me a contrarian.

Blogs are not a place to assume Democratic support. Assuming bloggers or blog readers are either ATMs or in this case cheerleaders of blind faith is another mistake I've seen many times, and it stinks even worse. I'm a skeptical person, and I'm commenting on advertisments that I'm skeptical about, due to both my job and my research as a political science student. I could go on, but I'd rather not.

And to all the people who are about to bring up my buddy John Edwards, I told him he did a good job last night.

1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.

I always wanted to be the avenging cowboy hero—that lone voice in the wilderness, fighting corruption and evil wherever I found it, and standing for freedom, truth and justice. - Bill Hicks

swing state

is saying that they are only doing the radio spots in certain districts, 7 specifically, and then everyone that you mentioned is getting the phone and web and such aspects of the campaign.

Its a good indication that NC-08 is going to be a top target early and often.

"Keep the Faith"

"Keep the Faith"

I agree....

I imagine the same message is being used whether it is email/phone/web or radio. I like it. Short, sweet and to the point.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.



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Vote Democratic! The ass you save may be your own.

DCCC ad air timing is perfect!

Received in the mail yesterday, was a mailer from Hayes (using his franking privilege) sent to, from what I can tell,every Democrat and Unaffiliated in my county (probably just every single registered voter, why after all should he worry about the cost of it, it was franked as official business of a U.S. representative - our tax dollars at work.) My goodness, it even has a little poll on the back page.

The DCCC ad is airing now. The fact that it is airing now diffuses Hayes' taxpayer paid mail drop. My opinion? ANY ad for Larry Kissell now is not just good, it's great. Any ad calling Hayes on the carpet is good?

And, the boilerplate ad comment? I created an ad for a mayoral candidate. It was liked so much I was asked to use the same template for a congressional candidate, a senatorial candidate and a presidential candidate. Guess what? They all won. So the implication that the ad is not "good enough" because it is a "boilerplate" ad is not a valid argument that and the fact that the ad, is not running for another candidate in the same media market so make the point moot.

I haven't seen the ad, (not a media buy problem, I don't own a TV - I don't want a TV) yet, but it looks Hayes is standing in the back of a truck with a little bucket of candy in front of him? The ad is airing over the 4th of July holiday. Oakboro, where the largest 4th of July parade is held in Stanly County, banned parade participants from throwing candy. Hmmm. Little subliminal messaging here?

Here's a thought. Buy a poster board, write something on it like "KISSELL Hayes goodbye" or "My kids don't need your candy, they need healthcare!", go to the parade and hold it up high as you walk down the parade line, side-by-side Hayes pickup truck.

If you can't do that, and think Larry needs a different ad to air, then send Larry money.

Gawd.

Here's a thought. Buy a poster board, write something on it like "KISSELL Hayes goodbye" or "My kids don't need your candy, they need healthcare!", go to the parade and hold it up high as you walk down the parade line, side-by-side Hayes pickup truck.

You're a genius, woman.

I warned you

that I can't spell and I'm slightly dyslexic, the list goes on...sigh.

Grammatical paragraph correction to my post (cutting and pasting here instead of in Word, is fatal for me):

And, the boilerplate ad comment? I created an ad for a mayoral candidate. It was liked so much I was asked to use the same template for a congressional candidate, a senatorial candidate and a presidential candidate. Guess what? They all won. So the implication that the ad is not "good enough" because it is a "boilerplate" ad is not a valid argument, that and the fact that the ad,is not running for another candidate in the same media market so make the "boilerplate" concern moot.

Go to the Oakboro Parade

he's always there. That's where he was just before he went to Ft. Bragg last year. I was able to track (public FAA records) when he flew out of Stanly and could tell he was flying to Ft. Bragg and headed to Ft. Bragg (the local airport there had nothing on record of expecting him to land, so maybe he really didn't or maybe he landed at Ft. Bragg's airstrip since he probably had prior clearance to do so) .

Wow! It must be really nice to own a private plane so you can just hop around the state like that and I'll bet since his flight plan included going to Ft. Bragg - where Bush was speaking - the trip was a taxpayer expense.

I'm outta here until next Tuesday (without internet access)! Ciao!