President Obama to those WITH Health Insurance. You CAN lose that insurance at any time.

President Obama today took his healthcare overhaul message to those that currently have health insurance and told them that nearly half of all Americans under age 65 could lose their health coverage at some point in the next decade.

The President is trying to back up his speech from Wednesday night to a rare joint session of Congress by not only talking to those without health insurance or with junk health insurance, but to those that now have decent health insurance at this time.

From NY Times:
http://www.nytimes.com/2009/09/13/health/policy/13address.html

While the Census Bureau reports that 46.3 million people living in the United States currently lack health insurance, Mr. Obama cited a new Treasury Department analysis that aims to buttress his case that Americans are in danger of losing their coverage — whether they know it or not.

“We’re not just talking about Americans in poverty, either — we’re talking about middle-class Americans,” Mr. Obama said in his weekly address. “In other words, it can happen to anyone.”

The Treasury study, based on data collected by the University of Michigan, found that 47.7 percent had lost coverage at some point, for one month or longer, during the 10 years from 1997 to 2006. Mr. Obama, using those figures to project what might happen over the next 10 years, says they amount to a dire forecast for the already insured.

“I refuse to allow that future to happen,” Mr. Obama said. “In the United States of America, no one should have to worry that they’ll go without health insurance — not for one year, not for one month, not for one day. And once I sign my health reform plan into law, they won’t.”

I really applaud President Obama for taking this tack, as it is important to remind those that have it good today that they are only one layoff or one company closing away from no longer having that really good health insurance policy that covers their family and themselves.

If you think the healthcare debate has been loud and boisterous recently, just wait until Congress gets back into session and Big Insurance and Pharma REALLY start fighting back against their possible loss of uber-profits. We need to bring all Americans on board by giving them REAL information that they can understand regarding this debate. This new direction taken by the White House can only help to perk up the ears of some people in America that have been wearing their "Not Listening" t-shirts up to this point.

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Fear appeals

Obama is speaking to a single and important issue, using fear appeal. A page from Karl Rove's playbook. We're all scared of something.