$100k matching pledge to defeat NC Amendment One

Just up on dKos this a.m.:

Monday, a North Carolina philanthropist announced his support for No On Amendment One by pledging to match donations dollar for dollar up to $100,000. Todd Stiefel is the founder of The Free Thought Foundation, a 501(c)3 non-profit private foundation that provides financial support and volunteer strategy consulting. Todd describes himself as "a secular humanist, an atheist and full-time freethought activist." He is also a cum laude graduate of Duke University.

Over at the Protect All NC Families ActBlue page:

My name is Todd Stiefel. My wife, Diana, and I have a passionate belief that our country would be better off if we put people above politics. Families in North Carolina matter far more than a divisive constitutional amendment such as Amendment One, and that is why we are now offering a $1 for $1 match up to $100,000 to the campaign.

The campaign to defeat the amendment only has three more weeks to get out the word about the harms that North Carolina would face if Amendment One passes on May 8. That is why we are stepping up now to give to the campaign. We hope that you can join us.

Your money will go directly into our ad buy! In addition, by giving today you will be able to see our TV ads FIRST!

Political momentum is shifting on this amendment, but no one will know it without a media blitz (and you know the other side will have one). Paid media is going to be critical to this campaign in the final stage. Thanks go out to Todd and Diana. Do what you can to help out.

(Cross-posted from Scrutiny Hooligans.)