Some organizations, such as the Piedmont Opera, won't have to deal with the tax until next year - the tickets for their current season were already sold before the tax went into effect in January. Others - like the River Run Film Festival - have had to raise prices.
Winston-Salem State is lowering prices on football games, hoping to attract more attendees, absorbing the tax into their costs.
What the Journal doesn't tackle is how this might impact struggling local music venues, art-house movie theaters and the like. In January, WRAL noted that some movie goers were balking at the new tax and Wilmington's Star News looked at how the tax would impact attractions like the Battleship North Carolina Memorial.
"It's not welcome, I can tell you that," said Tony Rivenbark, executive director for the Thalian Hall Center for the Performing Arts. "At this point, we don't know how it's going to be enforced."
North Carolina has long charged a 3 percent tax on gross receipts, including ticket sales, Wells noted. This tax dates back to an amusement tax enacted during the Great Depression.
"It basically dried up live theater in the state," Rivenbark said. "That was when the showboats stopped coming along the coast."
Over the years, however, most non-profits had been exempted from the gross receipts tax, Wells said. The new law, however, swept these exemptions away.
Commercial theaters and movie houses already pay the gross receipts tax, but the increase could hurt business, said Russ Nunley, vice president for marketing and communications for Regal Entertainment Group, which operates Wilmington's Mayfaire 16 Cinemas.
"Any time you talk about raising a tax on entertainment, there's going to be an impact," Nunley said.