UPDATE: Moore's effective ad against Perdue (Thoughts about Chapel Hill Buses)

So much for Local. I just got an RSS update that Richard Moore had a new web commercial about transportation. I thought that sounded interesting. This is, very, very negative. Right down to the old film of Perdue with a questionable haircut. However, I don't think it is dirty. When people say that negative commercials win, I think this is what they are talking about. It points out a very bad decision and places it in the worst possible light.

---original post below--------

I hope y'all don't mind a little local flavor along with your coffee. There were a couple things that happened to me over the last week that got me thinking about buses and mass transportation. Today, I had to take care of sick kids in the morning while my wife ran off to classes for several hours. So, I was a little late getting to work, which means I took a bus several hours later than I normally do. As I waited, the nifty NextBus signs told me that the NS bus was coming in 5 minutes, with another in 20 minutes. About 7 or 8 minutes later the NS bus pulled into the stop. I was surprised to see one of our reticulated buses pull up, because they fit about 150 people, and there were only three of us.
Empty NS bus
Many is the day that I have happily stood on the reticulated bus at rush-hour, whereas before its purchase I would have frowned as the bus passed me by with "FULL....FULL....FULL" flashing on its headboard. I think these buses are a great addition. BUT, why was it still running in the middle of the day, when the park & ride lot is not nearly so full? Maybe there are lots of students riding the NS AWAY from campus at that time of day. Maybe.

The second thing that happened was that my driver got off the bus for a smoke, and disappeared. I finally went to get him and asked if he was the bus leaving a few minutes ago or the one leaving in ten or fifteen minutes. Guess which one he was? Yeah, that other bus was one of the "phantom" buses that the NextBus system seems to have a problem with, buses that appear and disappear. For instance, who would think we'd have cell-phone dead areas in Chapel Hill, they exist, it isn't an urban legend. They exist so much so that the cellular phone system that runs the NextBus "drops" the V line everyday between Meadowmont and UNC-CH. It just disappears, and screws up the online schedule.

The last thing that happened was that the driver, who stepped out, continued to let the bus run. This is a pet peeve of mine. There is a note on the drivers route sign asking them to turn off the engine if they will be sitting for longer than 3 minutes. Well, it is common for buses to idle up to 5 minutes, not uncommon for 10, and hardly a rarity for them to idle through a 15 minute break. About the only time I see the drivers turn the buses off is when they are shut down while the driver walks up to Weaver Street for food/drink/bathroom.

Sometimes, I don't mind so much, like when it is 19 degrees out. ; ) But, today was nice, I actually took my coat off for awhile because the inside of the bus was so hot. This just seems like a waste of gas and a lot of extra CO2 spewed into the atmosphere if you ask me. The irony? The buses have just starting sporting signs asking everyone to lower their CO2 emissions by using CFL bulbs, turning down the thermometer, etc. Pot, kettle. From their mission statement:

The primary mission of Chapel Hill Transit is to provide safe, convenient, affordable, reliable, and responsive public transportation services....supportive of a healthy environment and a sustainable local economy

There you go, the ramblings of a bus rider.



I hope you all forgive the local politics.

You're welcome to make this thread into whatever you would like. Rants about the environment. Rants about public transportation. Rants about parking.

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.

I like the local politics here.

There's a lot less antagonism than at certain other local politics sites that shall remain nameless.

I'd just like a bus from Hillsborough that ran more often than every 45-60 (or more) minutes and didn't require a trip to CH to get to Durham. Not in the cards as far as I can tell. And light rail!

While we're at it, I'd like a pony and a unicorn.

If you had a pony and a unicorn,

you wouldn't need the bus from Hillsborough to run more often. ;)

Be the change you wish to see in the world. --Gandhi

The Hillsbourgh to Durham route failed.

Not enough ridership. However, they are trying to create a Burlington-Mebane-Hillsbourgh-Durham-Raleigh route, last I heard.

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.

It's a growing town.

New developments, all that. Especially for people who want to live in Orange County but can't afford CH/C prices. And there are probably people who commute from Burlington to Durham, or even Raleigh, so...

I'd personally prefer light rail, because I can't read in a bus (I get motion sick.) Also, the Amtrak station isn't very far from my place of employ (though I'd rather not walk between it and work, especially at night. Downtown Durham can be scary.)

But unless I want to leave for work at 6:15 am to get there at 7:45, via OPT/TTA/DATA, for now, I'm in my car. Seriously, 1.5 hours! I drive in 20 minutes, because I don't have to go to UNC-Hosp first to catch the Durham-bound TTA.

I've made that walk.

Got dropped off by AmTrak in Durham at about 8pm with luggage, only to find there was no way of connecting to duke in time for the last Robertson's scholar bus. Ended up walking downtown and calling a family member who gave me a ride to Chapel Hill.

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.

Transportation is a hugely different issue in rural places.

One of the biggest challenges faced by the agencies I'm involved with is getting the people to the services, and vice versa. There are virtually no public transportation systems at all, and the populations that require the most services are not concentrated in one area, but spread out all over the county.

Lots of carbon being burned trying to get services to the people who need them.

I don't have a solution - unless C.Diane can get those unicorns working.

Be the change you wish to see in the world. --Gandhi

That's a fact that always gets left out.

Places of higher urban density are fairly easy to connect through public transportation, but rural areas aren't.

I don't know how to fix it, because the infrastructure isn't there. We don't have regional or local trains like Europe or Japan, and bus routes for a dozen farms/villages spread out over 150 sq miles are really impractical.

And regional rail is a non-starter now. Dammitall.

Fixing it.

In 1985, my family bought a Chevy Sprint. It got 55 miles/gallon. In 1985. That was 22 years ago. The most fuel efficient cars today? Take away the hybrids and you are left with nothing over 30 mpg. The point being that, beyond actual farm work, which requires big vehicles, rural drivers need cars at an affordable price that get 50-75 mpg.

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.

But ... but ... we poor automakers just *can't*...

make more fuel efficient cars. *eyeroll*

I'd like, along with my unicorn, a workable train system. Park & ride, sure, with a few central stops on the way to a major area.

I'm a wacky Euro-loving pinko socialist, though.


My 1995 Honda Civic got 45 miles to the gallon, and I didn't even take care of it (oil changes, etc.) Now my friend with a Hybrid Civic boasts of the same mileage.

Why is that? Have the cars changed? Has the fuel changed? Anyone know?

Be the change you wish to see in the world. --Gandhi

Hell, i had a 73 Subaru that

Hell, i had a 73 Subaru that got 45 mph on the highway.

among the things that have changed is power steering/power brakes/power windows standard on pretty much any car these days. (I've got a base model 2006 Impreza wagon with all of those) Also air conditioning. Each of those takes a couple of mph off the engine. Horsepower is also up, as even small cars are bigger than their 80s counterparts. (My 06 Impreza probably outweighs my old DL by a thousand pounds). A lot of that extra weight is in safety features, so there's a few more mph that we've traded off.

None of this excuses automakers from not beign able to produce more efficient engines over the past 25 years or so.

But then, as gas prices stayed low throughout the 90s, and SUV sales continued strong well into the 2000s, they didn't need to.

Part of it may be that...

civics are now the size of my old Accord (e.g. heavier).

Regional Public Transit

Several years ago I spent 6 weeks or so traveling around Ireland. Like here there is no regional train system to speak of. However, their bus system was fantastic. I used it to travel all over the country.

I think that in this country, with the large spaces that we have, we should look at buses for regional travel and reinvigorating the trains for longer travel. I have train tracks less than a mile from where I live here in Asheville, but I can not get a train here, I have to go to Charlotte to catch a train. There is something wrong with that.

Also, we have to have real commitment to these systems and recognize that it might take a few years to develop a real client base for this kind of thing. If public transit was more affordable (I am talking trains and long range buses) and easier to use, I might just sell my car, but as of now I can not do that.

The Great appear great because we are on our knees – Let Us Rise!
-- “Big Jim” Larkin

The Great appear great because we are on our knees – Let Us Rise!
-- “Big Jim” Larkin

Good Lord, that's good.

Props to the Moore boys, whoever they may be...anybody know?

"...And maybe even herself..." is the only questionable note in this ad for me.

Further note to self

... don't make Jay Reiff angry.

"85% of Republicans are Democrats who don't know what's going on." -Robert Kennedy, Jr.

"Man is free at the moment he wishes to be." -Voltaire

Nice Catch, Robert!

I hadn't seen that one. Excellent, effective commercial. (And, yes, an unfortunate haircut. Not that I should talk about "unfortunate haircuts," mind you!)

Two things about "negative ads."

First, negative ads are more informative, in drawing distinctions. The problem comes when the negative ad is personal, rather than substantive. And, yes, all ads are both. But you have to apply the Potter Stewart test: "I know a personal attack when I see one." So, a 2x2 matrix: negative/positive, set against personal/issue oriented. The best ads are negative--issue-oriented. Positive--personal ads are largely a waste of money, and are used only by incumbents with big leads. Positive--issue ads can be effective, if the candidate is an incumbent or has some other experience to claim credit for. The most ugly ads are the negative--personal ones, which just make everyone feel dirty.

which leads to the

Second point: There is an interesting controversy in the political science literature. Negative--personal ads may help the attacker mostly by suppressing turnout. That is, the attacker doesn't get more votes, but the attackee loses votes. And so some people have wondered if the increase in the frequency, and vitriol, of negative--personal ads is part of the cause for the decline in turnout, and increasing numbers of "unaffiliated" voters. In formal game theoretic terms, then, it is a Prisoner's dilemma problem: If I run negative--personal ads, I make us all worse off because we lose faith in the system. But if I don't, I lose the election.

But that is not the case here. Funny, substantive, and political. So, good ad, and good on ya, Robert, for calling attention to it.

"It is to secure our rights that we resort to government at all." --Thomas Jefferson to Francois D'Ivernois, 1795.

Michael C. Munger

I tend to agree with the hypothesis....

that Negative personal ads suppress turnout more so than flipping voters. Based only on my personal experience. I think it might have backfired on the Clinton's in South Carolina, but generally it just makes a populace that is already disgusted with the process, more disgusted.

This ad had just the right tone to not be too negative, more ridiculing, which is okay.

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.

That ad is awesome

Yes, it paints Bev Perdue in a bad light, but it isn't dirty. Excellent. Of course, I'm leaning for Moore, but I'd admit it was good if it had been put out by the Perdue camp. I think. hehe

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.

Vote Democratic! The ass you save may be your own.

I can tell you....

That I had just finished reading Moore's "North Carolina's Energy Future", which I found just "okay". I wasn't impressed.

So, I am a fairly impartial observer here when I say "Wow, nice ad."

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.

I love the choice of music in the ad.

Instantly recognizable (at least to me) was Ballad of Jack and Diane, the chorus of which is "Take the Money and Run." Then "Life in the Fast Lane", and the Bridge over the River Kwai theme was priceless.

I don't know much about the issue. I think that particular bridge might be really important in hurricane evacuation routes, but I'm just spit-balling.

However, a very effective commercial.

Be the change you wish to see in the world. --Gandhi

Won't that ad get yanked for

the music? I mean, it's one thing when anonymous citizens use music without permission for artistic purposes or for fun, with no intention of making any money. But when a campaign uses music without permission to win an election . . . doesn't seem right. If Moore wants to say he cares about workers, he needs to pay all workers their due, including song writers and performers.

As to the bridge, it's not always a bad idea to build more than you need, figuring things will fill up in the future. I lived near 95 when it was built between Balto and DC and that thing was one giant multi-laned empty parking lot for years but no one would say it's too big now.

And I'm NOT a fan of the Bev.
News of the 10th district: See Pat Go Bye Bye,

You're assuming they didn't pay to use the music

.....Thems be runnin fo Guvnah.....I'm bettin they got the cash to pay. :) Seriously, though, can a small amount of the song ever be used for free? I wouldn't imagine so, but have been wondering for my own personal but public use and haven't been curious enough to look it up.

Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.

Vote Democratic! The ass you save may be your own.

Original music

Commissioning original music is a great way to get artists involved in a campaign. I asked John Wilson to create a "stomping sort of stadium chant song" for the Besse Running ad. For the Roy Carter ad, I asked my buddy Marty Rogers to think of 70's porn music for the Virginia Foxx/George W Bush love scene. Then my friend Jay Dunbar added a little down home mountain guitar to the footage of Roy at the end.

What you sacrifice when you use original music is familiarity. The Besse piece was originally scored to "Instant Karma" and it rocked pretty hard. People brought their own associations with that song to the ad which made the connection a bit easier.

But being straight with musicians and respectful of their rights is the right thing to do...so that's what we did.

It's my understanding that it's never OK to use music without explicit permission. The ol' Youtube is a grey area. I suspect that this election cycle will draw the issue to the fore and someone, somewhere will get nailed for bending the rules...

I can't imagine that the Moore folks would fiddle around there...Again, anybody know who made that ad?

Maybe they paid for the music

if it's a big firm, they must know the ropes. I don't think you can use even small clips. You CAN record your own version of music when you are doing what would qualify as a parody.
News of the 10th district: See Pat Go Bye Bye,

After Congressman Robin Hayes used my photo without permission

(let's see how many times I can bring this up this cycle) in two...not one...but two campaign mailers promoting himself for office last cycle - that's formally copyrighted with library of congress and all folks - I'm a little sensitive to using someone else's work. It doesn't mean that I haven't, but it wasn't for personal gain and it wasn't for a candidate piece. I found a list of pieces in the public domain - old stuff, but could be useful for just the right piece. I doubt I can find them again. I haven't checked recently.

Thanks for the input.

Vote Democratic! The ass you save may be your own.

Paying for music

Don't know what their arrangement was for that music - does seem questionable. BlueCentury.org downloaded and licensed "royalty free" music for our radio ad campaign in WNC. It's inexpensive and available now just like stock photography, but name brand stuff I'd think costs big bucks.

Better to keep your nose clean and support them Democrat-leaning artists.


Great ad.

"Keep the Faith"

"Keep the Faith"

The truth about the Neuse River Bridge

The Neuse River Bridge was a replacement for the crumbling John Lawson Bridge. The John Lawson Bridge was "structurally deficient" with a sufficiency rating (24 out of 100) twice as bad as Minnesota's I-35W bridge (50 out of 100) which collapsed last year. In addition, the 1950s draw bridge design had a higher accident rate and kept emergency service vehicles from crossing the river when a boat was passing.

Bev Perdue Committee

Safety ratings, accident rates, and replacing drawbridges...

are all high-priority with the DOT.

However, they still kicked your ass on this ad. You better have a response ad out by tomorrow. With reference to the Minnesota bridge collapse I think.

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.

Email response


CONTACT: David Kochman, 919-832-3660 ext 127 or 954-703-0245 cell

Richard Moore’s attack as structurally deficient as John Lawson Bridge

· Bridge was declared “structurally deficient,” with a sufficiency rating twice as bad as the collapsed Minnesota bridge

· It’s no “accident” that Moore has launched this attack in an effort to deflect attention from new finance report that shows he is the candidate of Wall Street

Richard Moore’s attack on the 1999 replacement of the John Lawson Bridge shows a disregard for the facts as well as the safety of North Carolina drivers. The John Lawson Bridge, which was replaced by the Neuse River Bridge in 1999, was in critical need of replacement, with a sufficiency rating of 24 – less than half of the sufficiency rating of Minnesota’s I-35W bridge that killed13 people when it collapsed last year.

* According to a 1998 inspection in the National Bridge Inventory, the John Lawson bridge was “structurally deficient,” with a sufficiency rating of 24 on a scale of 1 to 100.

* That rating is twice as bad as the I-35W bridge that collapsed in Minnesota in 2007, which had a sufficiency rating of 50 (Mn/DOT Bridge Inspection Report)

* An Federal Highway Administration Environment Assessment shows additional safety concerns with the 1950’s draw bridge:

o “…overall accident rate in the vicinity of the John Lawson and Alfred Cunningham bridges were much higher than expected based on a statewide average.”
o “Ambulance emergency service response times could be affected by current bridge openings and related traffic flow problems.”

* And according to the same FHA assessment, Bev Perdue was not responsible for the location of the new bridge:
o “The current thoroughfare plan for the New Bern-Bridgeton-Trent Woods area was mutually adopted by the municipalities and North Carolina Department of Transportation in 1992.”

Bev Perdue spokesman David Kochman said, “The bridge’s sufficiency rating was twice as bad as the bridge that collapsed in Minnesota. It’s a shame that Richard Moore cares more about his campaign than he does about the safety of North Carolina’s drivers, and that he’s trying to pit rural and urban areas against each other.”


The ad wouldn't be dirty if it's true, but since it appears to be 30 seconds worth of bullshit lies, I suppose that would make it dirty. Or maybe not by some standards.

I'm on a borrowed computer, so I don't have time to track down the reference to Moore's fundraising reports . . . anybody got the scoop on that?

Question answered

By email again . . .

Raleigh, NC – Last week, it was reported that the Bev Perdue campaign raised more than $2 million during the last half of 2007, nearly $245,000 more than Richard Moore’s reported $1.77 million.

However, according to campaign finance reports finally made available yesterday, Richard Moore loaned his campaign $350,000 on December 31. Comparing actual funds raised by the campaigns shows that Perdue outraised Moore by more than $550,000 from July 1 – December 31, 2007, without any personal loans!

“Raising almost $600,000 more than Richard Moore is a sign of the tremendous momentum Bev has built across North Carolina,” said Perdue spokesman David Kochman. “And it’s disappointing that our state’s treasurer would mislead the press and the public about his own fundraising totals.”

I've never been a big fan of fundraising wars, but lending yourself $350,000 on the last day of the cycle to lift your numbers seems, well, unseemly.

Wish me luck getting home. In Toronto right now.


Gosh, I thought the question you might answer

would be Beverly Perdue's take on Blackwater? And how much she's received from Womble/Carlyle? Hello?

All that is necessary for the triumph of evil is that good men do nothing
-Edmund Burke

my vision...(ok, this is mo's world)

this is my answer for transportation in rural areas:

It would involve the auto industry's cooperation (another dream?).

Each household would have a personal "pod" (for lack of a better term)which would be tailored to their needs (1 passenger/2/3/whatever). It can run on electricity/e-85 or eventually whatever renewable that's available.

Next to all major highways is a third "lane" that these pods can enter and will automatically be taken over by the force running that 3rd lane (magnets/electric)until they get to their destination exit, where they will revert back to their own power.

When you purchase your pod, you also pay a fee that allows you to travel the 3rd lane, renewable annually.

No matter that patriotism is too often the refuge of scoundrels. Dissent, rebellion, and all-around hell-raising remain the true duty of patriots.

Progressive Discussions

Now, that's what they call

science fiction ;)

(What? It's pretty standard in SF. Doesn't mean it couldn't work!)

I want a pod car, dammit.

Yea....like that

except one in every garage. Not for long distance driving, just to get to work, school, around town. Nice find, thanks.

No matter that patriotism is too often the refuge of scoundrels. Dissent, rebellion, and all-around hell-raising remain the true duty of patriots.

Progressive Discussions


I remember reading Orson Scott Card's book Enders Game in the 80's and thinking that the internet was SF and not even possible. I'm a conspiracy theory type of gal and thought that there was no-way our government would allow We the People to have a way to mass communicate like that. It just wouldn't serve their evil purposes. (heh)

No matter that patriotism is too often the refuge of scoundrels. Dissent, rebellion, and all-around hell-raising remain the true duty of patriots.

Progressive Discussions

loved that book!

In fact, I've enjoyed most of Card's work. He's an NC author, too, if I'm not mistaken.

Be the change you wish to see in the world. --Gandhi

He's in Greensboro

but he's also a right-wing wackjob, sadly. Puts a girl off his work, it does.

I read the first 4 Ender books, after college, and thought they were OK. Nothing special, like my friends, who all said it was this awesome life-changing book when they read it in like 6th grade. I shrugged.

My favorites are the Seventh Son series

and with the fiction I read, I try not to know about the author's politics and let the books stand on their own.

Be the change you wish to see in the world. --Gandhi

As someone still on the fence between Purdue & Moore....

....I can say this ad does push me somewhat closer to Moore.

Sure, that particular bridge replaced a failing bridge, as the Purdue camp says. OK, fine. I'll buy that.

But in my mind, I can't help but be reminded of all those stretches of multi-lane freeways in Eastern NC I see on a regular basis with extremely light traffic (64, 264, the new I-795, etc). Rural areas with miles and miles of fast multilane freeways they don't really need, while our cities' traffic continues to get worse and worse?? Tiny towns no one has ever heard of get shiny new bypasses while large established cities that keep the state's economy going can't hardly even get their current highways widened?

Moore's ad definitely resonates. No doubt about it...it was effective.

Effective ads

I agree. This ad is really effective. Sort of like the Willie Horton ad was effective.


That is WAY over the line.

You cant compare this ad to race baiting.

"Keep the Faith"

"Keep the Faith"

Crossing lines

Funny where your mind went. I wasn't commenting on race-baiting, I was talking about gross distortions of reality to score political points. This is about telling the truth.

Moore's version of the truth leads one to believe that Beverly Perdue is responsible for all of the traffic congestion in every major metropolitan area in North Carolina, every dangerous bridge in the state, global warming, the Department of Transportation, the price of oil, high-school drop-outs, the heartbreak of psoriasis, you name it, everything wrong in North Carolina is her fault.

I'm sick of Moore's campaign lies. They started a year and a half ago when a Moore defender attacked me personally with lies and innuendo that bore no relationship to the truth. The writer claimed that my support for Perdue had something to do with a company I used to work for. I don't know for sure, but I believe that attacker is now on Moore's campaign staff.

Because the issue involved me, I knew first hand it was bullshit and I called him on it. And while they have not attacked me personally again, the pattern of deception has continued non-stop on every front. This "bridge" ad is more of the same more of the same more of the same. Low-rent slime courtesy of Jay Reiff in the cherished tradition of Lee Atwater.

As I've said on many occasions, Richard Moore is a capable and committed public servant. But his choice of staffers and his approach to this campaign turns my stomach.

(He also fancies himself to be presidential material. That's why he's running for governor instead of the US Senate. If this is how he plans to win his way to the Oval Office, it's going to be a long, sad slog.)

The great thing about democracy is that everyone gets to do their own thing. If the Moore campaign wants to play it this way, more power to them. But don't expect me to stand by and applaud. This is bullshit and Richard Moore knows it.