A study on media bias and voter apathy from NCSU

Politicians should be careful when they rail against mainstream news media. A study from North Carolina State University shows that perceived bias of media outlets can lead to increased political engagement – but only on specific issues.

When there is a general perception of bias in the news media it actually results in increased apathy among citizens.

“With this study, we wanted to see whether people’s perception of media bias affected their political participation, beyond voting,” says Dr. Andrew Binder, an assistant professor of communication at NC State and co-author of a paper describing the research. “For example, if people think the news media do not reflect their views, are they less politically engaged? Or does it spur them to take political action?”

Answer: It depends..."

Continue reading on Examiner.com: Perceptions of media bias and voter apathy - Raleigh Statehouse | Examiner.com http://www.examiner.com/statehouse-in-raleigh/perceptions-of-media-bias-and-voter-apahty#ixzz1MwmKHjR0


It depends!

After 30 years of media research, I could have told you that. :)

Glad to see you back in the blogging groove. Just in time for the Rapture!